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Why Amazon Prime is the Kiss of Death for Environmentalism

Most of us (around 100 million, at least) know how much we’re willing to pay for thoughtless convenience — about $120 a year. 

That’s what Amazon charges for its Prime service at last count. In case you’ve been untouched by the creepy, instant, and isolating reach of Prime’s witchy long-reaching fingers, here are a few of their prime-ary benefits:

Shipping as fast as 2-day, 1-day, and in some cases 2-hour

Prime Video privileges

Whole Foods Market 2-hour delivery in select cities

AmazonFresh meal kit delivery

Prime Wardrobe service — sending you fashion pieces to try-before-you-buy and mail back if you don’t want them

Prime Pantry household essentials delivery

Are you noticing an emerging pattern?

Ignoring Your Budget: Worse for your Mental Health than Sleep Loss

Have you ever wondered why it feels so good to cross something off of your list?

There’s a psychological principle, known as the “Zeigarnik effect,” named for its discoveress Bluma Zeigarnik, that comes close to addressing why.

You see, we tend to remember things we need to do better than things we’ve already done.

So even if you’ve crossed four of five items off the list, your brain focuses on the one you have left.

Dr. Pedram Shojai

NY Times Best Selling author and film maker. Taoist Abbot and Qigong master. Husband and dad. I’m here to help you find your way and be healthy and happy. I don’t want to be your guru…just someone who’ll help point the way. If you’re looking for a real person who’s done the work, I’m your guy. I can light the path and walk along it with you but can’t walk for you.